Digital Media Marketing Business
Internet Advertising Management

Digital Media Marketing Business


Digital Media Advertising

 

 

 

 

 

 

Summary
Internet traffic volume continues to spiral upward and drive larger advertising expenditures in the digital advertising industry. Companies in this sector tend to be labor intensive and capital light.

This digital media business was started in 1999 at the onset of the internet boom. Today they are specialists with experience and a proven track record of increasing leads for clients. Operating as an extension of the established business’s marketing team, this company provides content marketing strategy, web development, pay-per-click (PPC) management, search engine optimization (SEO), local/regional search optimization, social media marketing, public relations management and email campaign outreaches.  They serve about 100 different clients per year at businesses and trade associations throughout the US.

Facilities
Work is done from home or one of two leased office locations.

Financials
Asking Price: $500,000
Included in the Asking Price: Design equipment and software valued at $5,000
2016 Revenue: $1,000,000 – Cash Flow: $189,000

Market Outlook
Competition:
Exponential growth of the internet has spawned many digital media companies. Commoditization and outsourcing put a good deal of pressure on digital marketing companies. Larger PR firms and advertising agencies also provide some competition in the higher priced service segment.  Our firm’s longevity, wealth of industry knowledge and personal service models all offer competitive differentiation.

Growth and Expansion:  Digital media agencies have benefited from the rapid switch from traditional print to digital advertisements. Consumers continue to generate increasingly higher levels of website traffic through the use of smartphones, tablets and other devices. As this occurs, businesses and trade groups purchase digital advertising services to build brand awareness across the new screens and platforms. Over the next five years, the digital advertising industry will continue to grow as more effective advertising tools are implemented.

The owners plan to stay on for an extended handoff of operations. If the buyer were to free up more of the owner’s time with a few key hires to design and implement creative work, the existing team could concentrate more sales and leverage new automation initiatives to grow the business. Hiring a couple new $50K technical employees could provide the infrastructure needed to drive in hundreds of thousands in additional business each year. This strategy may offer the buyer a significant upside to cashflow.

About the Sale
The owners will stay on for an extended handoff of operations.

Send Me More Information about this Business

Crestone Business Group
Steve Coast, Owner | 6730 Grey Wolf Court | Colorado Springs, Colorado 80919
Direct Phone: (719) 799-6488 | Cell: (719) 330-4715
steve@crestonebusinessgroup.com | www.crestonebusinessgroup.com

All information contained herein provided by business owner, to be verified by buyer, and not warranted by Crestone Business Group.